Gravity off

Two columns for the whole site: the ground on the left, orbit on the right. On the left everything obeys gravity, settles and stacks. On the right the same elements hang where they were placed. A poster language from the space-age print archive: one orbit line, two colours, type at architectural scale.

It explains the product in one picture: what gravity does and what removing it changes.
The motion is the physics itself, sedimentation and convection.
Space-age print posters show a strong, non-digital way to be bold.

Watch the same solution twice

Left, in gravity: a plume rises up the middle, crystals sink, collide and grow unevenly. Right, in orbit: only diffusion, every crystal the same size.

Colour

Orbit night#0c111c

Poster bone#e4e5e7

Parachute#e0562b

Two-colour print on night. Dark plus one hot accent is close to the generic space look, so it depends on the type and the split to escape it.

Type

0 g

Panchang for headings, Supreme for text

On the ground a crystal sinks and the well stirs itself. In orbit both stop.

Panchang, a wide extended face, at poster scale; Supreme for text. Wide faces are the space category's cliché (Stoke, every rocket startup), which is why this was risky.

What we took from other sites

Where it could go wrong

Closest to the category's default dark look.
The split layout gets repetitive across seven pages.
Wide display type reads as rocket-startup.

Not chosen, because it looks like the category. Its simulation is now on the home page orbit section and full width on Science.

Watch the same solution twice

Colour

Type

What we took from other sites

Stoke Space

Igloo Inc

Varda Space

Where it could go wrong