The website Mood boards Research and critique

3 directions for one brief

Stillroom grows pharmaceutical crystals in orbit for twelve days and lands them on a salt lake in South Australia. The people reading are formulation scientists handing over years of work. They need to feel that the most delicate thing in the story, a crystal 40 µm wide, is in careful hands through the most violent part of it, eight minutes of re-entry. The space category defaults to black, starfields, rockets and slogans. Each board below is a different answer to the same question: how do you make care and precision visible, with motion that comes from the flight itself?

Each board starts from what the subject makes people feel, not from a style. Each has a live motion study in code, a palette taken from real materials, its type, the sites it borrows from and where it could fail. One was chosen and built. The other two each gave it one idea.

  1. Flight clock Scroll is the flight clock. Chosen
  2. Crossed polars The site is the microscope. Folded in as the lab section
  3. Gravity off Two columns for the whole site: the ground on the left, orbit on the right. Folded in as the Science simulation